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ABOUT US
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WordSmart
10025 Mesa Rim Rd
San Diego , CA 92121
tel: 858-565-8068
toll free: 800-858-WORD
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A privately held company located in San Diego , California , WordSmart employs over 100 programmers, educational consultants, and administrative staff. In 2004, WordSmart was recognized as one of the fastest growing, privately held companies in San Diego by the San Diego Business Journal. WordSmart continues to see brisk growth as our software programs gain ever wider use.
WordSmart offers educational software focused on increasing vocabulary and improving reading comprehension. Our software is appropriate for a wide range of ages and abilities, and it combines audio and visual to create five unique multi-sensory modes that integrate multiple learning pathways to increase learning rate and retention for all types of learners. Many schools, companies, and other institutions use WordSmart products as part of their curriculum.
Awards WordSmart has Received
Background
David A. Kay formally incorporated WordSmart Educational Technology in 1993. Mr. Kay is widely regarded as an industry pioneer and has been actively involved in the computer industry for more than three decades. As the Vice President of Marketing, Mr. Kay spearheaded the growth of KayPro Corporation (KayPro Personal Computers) from a small electronics company into a $100 million industry leader.
WordSmart’s products are based on the work of Johnson O'Connor, a pioneer in the field of educational testing. Despite the prevailing assumption decades ago that intelligence was predetermined, O'Connor believed that intelligence was not strictly innate. He proposed that both innate aptitudes and learned information constituted intelligence, and that it could be heightened and improved. Evidence of significant improvement on intelligence tests after preparation supported this theory. Trying to understand this dynamic component of intelligence, O’Connor found that an extensive vocabulary is the single most important indicator of lifetime success, whether financial, professional, or personal.
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